Monetizing: How do I monetize my content? How do I connect with brands?
Snacks provided by Zilks Food
6:00 – 7:00 pm – Meet and greet other members
7:00 – 8:30 – Panel Discussion with Q&A
Free for AFBA members, $10 for non-members. Event open to any type of content creators.
Follow the conversation: #AFBA @ATXFoodBlogs
Thank our Sponsors #EvernoteFood #Evernote @ZilksFood
You’ve created great content. You’ve grown a loyal following. How can you turn your hard work into a few dollars? Join the Austin Food Blogger Alliance for an educational event on how to monetize your blog. We’ll touch on the three categories of monetizing content.
- Sell space on your blog. Sell time on your podcast. Sell a spot on your videos.
- Sell offline assets like event sponsorship, conference sponsorship, or consulting services.
- Repurpose your content into another product like book, mobile application, or add on a virtual store (affiliate programs).
We’ll also share experiences from our own community in additional to hearing from seasoned professionals working in the advertising industry. Some issues we discuss include:
- What works? What doesn’t work?
- How can I tell what my content is worth?
- Should I write a book?
- Can I sell my tweets?
- Does my blog need an app?
- What are some of the legal implications for partnering with a brand?
- What can I do when brand wants me to post something I don’t believe?
To ensure that we can get through the content planned for the night, it is recommended that attendees read Making Money from a Food Blog. This blog will help you understand traditional ways of monetizing a blog.
Meet our panelists:
Cara Thielvoldt has worked in online marketing since 2005, focusing mainly on pay per click, search engine optimization and social media marketing. Cara is currently working for Vertive, where she does online marketing for Offers.com, CouponCodes.com, and DailyDeals.com. She also writes for www.idontbelieveindiets.com where she chronicles her journey on a healthy fitness journey. Cara will share her experience and knowledge of selling ad space to bloggers.
Tom Buckley has over 15 years media sales experience with companies ranging from start ups to the largest tech publisher in the world. He’s worked with literally dozens of ad agencies including traditional and interactive all over the US. He has spent six years in marketing positions, been part of several product and media launches and brings this broad range of experience and skillset to everything he does.
Thanks to everyone who came out to the recipe writing class at Whole Foods last night! We had a packed room, and, thanks to our wonderful line-up of speakers — Ann Clark, Karen Morgan, Michael Chu and Elizabeth Engelhardt — we were able to cover a lot of ground about the history of community cookbooks, testing recipes, recipe style and more.
We’ve launched the recipe submission form, which also has a place to upload a photo [SUBMISSIONS ARE NOW CLOSED], and we’ll be accepting recipes through the end of the month. It’s a relatively short window of time, but our goal is to send the final book to the publisher by September 1 in order to have it ready by the holidays.
All Austin Food Blogger Alliance members who have been accepted through the end of the month are invited to contribute, and here are a few guidelines to help you with the submission process.
You are allowed to submit up to two recipes, to allow for duplicates of similar recipes. We prefer original recipes—this is your time to shine! Adapted recipes will be accepted as long as you have made at least three significant changes to the recipe and give credit to the original creator.
For formatting, we’ll follow the guidelines in “The Recipe Writer’s Handbook“, an excellent resource for recipe writing and testing.
• Ingredients should be listed in the order they are used and called for in the directions.
• Double check to make sure that all the ingredients are mentioned in the directions, and vice versa.
• Do not use abbreviations for the quantity.
• Generic names are preferred over brand names, unless absolutely necessary.
• As much as we like the metric system, especially for baking, please submit in U.S. measurements
and, if needed for accuracy, add metric in parentheses.
Please test your dish by cooking it at least twice, once to nail down the recipe and again to make sure it works the way you want it to. (And to make sure you have a nice photo of it.) We’ll be retesting recipes as needed. Please understand that we may not be able to publish every recipe that is submitted.
When you submit your recipe, you may also submit a photo.
• Please send high-resolution photos at 300 dpi, with a total size of at least 1 MB.
• Make sure your photos are not blurry!
• We prefer photos taken without flash.
You may collaborate with a photographer other than yourself to take photos of your dish, but in these cases, we will need you to provide the contact information for the photographer so we can obtain their written permission to publish their photo(s). All photos taken by someone other than the blogger will be given photo credit anywhere that we publish them.
Please note that we might not be able to use all submitted photos—depending on the number of high quality photos we get, we might have to reshoot some of the dishes. If you have more than one photo for a dish, you can email extras to email@example.com.
Later this year you will have the opportunity to submit photos that exemplify Austin, AFBA, or the Austin food scene.
Members are as much of this cookbook as are the recipes, so please submit a short bio of yourself when you submit your recipe. We want to know who you are; who you cook for; why or what you blog about; why you love cooking; what makes you, your cooking or your kitchen unique, etc.
This is another word for an introduction to a recipe. It explains the who, what, why, when and how of a specific dish. Share what inspired you, why you picked the dish, and/or any tricks that people who cook it would want to know.
Please keep in mind that recipes, bios, and headnotes might be edited for grammar and consistency, but it is our goal to keep your voice in place so you can be fully represented within the cookbook.
We are hoping to have a cookbook with approximately 100 recipes in a variety of categories, from drinks and appetizers to dessert. Feel free to use our members-only Facebook group to throw out ideas and ask questions of one another and the board if you’re not sure about which recipe to submit or if you have a question when you’re ironing out the details of your recipe.
This is a learning process for all of us, and there’s no such thing as a perfect recipe or a perfect cookbook. Thanks for your patience along the way!
The Austin Food Blogger Alliance is putting out a cookbook.
Yes, it’s an ambitious project for a group that just celebrated its first birthday, but in honor of the longstanding tradition of community cookbooks, we’re turning to members for the recipes, photos, design, editing and testing of the book, which we hope to release at the end of the year.
For generations, community cookbooks have been not only a source of inspiration in the kitchen, they’ve also been a cultural record of the cooks that make up that community.
In addition to recipes, we’ll be asking members to write a little about themselves, their blog, who they cook for and why. We want this book to be a reflection of Austin in 2012, and we won’t be able to make it happen without you.
The first step is collecting the recipes, which we’ll be doing throughout the month of April.
To help all of us write better recipes, we’re hosting a Recipe Writing 101 class at 7 p.m. on April 3 in a conference room on the Plaza Level at Whole Foods Market global offices, above the store at Sixth Street and Lamar Boulevard. Guests can access the Plaza level via the elevators marked “office” from P1 or P2 parking levels, or via the staircase from the surface parking lot, and through the double glass doors.
Food writers Karen Morgan (founder of Blackbird-bakery.com and author of “Blackbird Bakery Gluten-Free“), Ann Clark (author of ”Quick Cuisine” and “Ann Clark’s Fabulous Fish,” and founder of Austin’s first cooking school), and Michael Chu (of the award-winning blog, Cooking For Engineers) will walk us through some of the pitfalls that beginning recipe writers often fall into and help navigate some of the more nuanced steps of creating recipes that are clear, concise and easy to follow.
Elizabeth Engelhardt, author of “Republic of Barbecue,” and an American history and women’s studies professor at the University of Texas who specializes in foodways, will kick off the class with brief history of community cookbooks and a reminder of why they still matter today.
The class is free to members and $15 for non-members, who can sign up and pay via EventBrite.
Look for another post next week with a link to the recipe submission page, but start thinking about which recipes you’d like to contribute. Email Addie Broyles if you have questions about the project, firstname.lastname@example.org.
-Addie Broyles, Feminist Kitchen
Copyright. The word itself can bring about mixed emotions from fear to anger to confusion. As part of my duty as the Austin Food Blogger Alliance Education chair, I put together a copyright panel to demystify the concept. Big thanks to @TreyRatcliff, @Aejcam, and @MeanRachel for contributing their knowledge and experience to our panel. And a really big thank you to the Carillon, MeetatTexas, and Whole Foods for sponsoring the event.
So here’s some quick tips from the panel:
- Stealing content is a no-no. It can be an emotional roller coaster for the offender and the victim, and for the most part, most people think that content stealers are the scum of the Earth. Do you really want to be associated with a bottom feeding bristleworm?
- Assume that everything is copyrighted. If you didn’t make it from scratch, it doesn’t belong to you. You can link to it (video, photos, or text), but you shouldn’t copy and paste it. Crediting the source if you steal it doesn’t protect you from copyright lawsuits.
- The line between copyright and fair use is about as clear mud. It is oftentimes much better to consult your legal counsel before engaging in a bluffing match and throwing around the fair use term. Be very careful in following crediting instructions when using creative commons material.
- Being sued can cost you big bucks. It is much easier just to pay for the content (if possible) or create your own. Statutory damages can up upwards for up to $150,000 not including your own legal fees. That photograph that would have cost $10, just got really expensive.
- Not all content needs to be officially copyrighted, but if it is, that makes legal action so much easier.
- When in doubt, ask permission first and always give some link back love to make the Google-machine happy with you. Many times, permission will be granted. So in the case of copyright, it is NOT better to do first and ask for forgiveness. Always ask for permission first.
Now if your content has already been stolen, what can you do? There’s three major actions that you can take, but do all have their advantages and disadvantages.
Ignore it – This can be a difficult one to do, particularly if the offense is personal as in @MeanRachel‘s case. Ignoring it doesn’t cost you time and energy from a legal perspective, but it does cost you in additional stress, feelings of injustice, and anger. It also doesn’t fix the problem, and it doesn’t get the offender to remove the stolen content. Every time the issues come up, it can be like rubbing salt in a wound.
Public shaming – @MeanRachel and @TreyRatcliff both engaged in this tactic, and I will not hesitate to say that I have done it before. Public shaming is a method of drawing traffic and attention to the copyright offense in an effort to make an example out of the offender. This can serve as a teaching tool and reminder to others to play nice on the Internet. @TreyRatcliff uses his followers to initiate the public shaming, and it is pretty clear that he takes great joy out of the shaming. The disadvantage of this technique is that it doesn’t actually legally compel the offender to stop using your content. There is no financial compensation for the victim of the copyright offense.
Legal action – This one is the most exhausting of all three of the methods, but it can be highly effective. One of my favorite quotes from the evening was that “Lawyers are like chemical warheads that carry briefcases.“ They are often a last resort, and their impact cannot be ignored. I’ll take this opportunity to make note that @Aejcam is one of my personal favorite chemical warheads. The advantages for legal action is that there can be satisfaction that justice was served. For some cases, there might also be monetary compensation. While the amount of compensation can vary widely, I’ve seen citations of cases in the quarter million dollar range. The disadvantage of legal action is that is can be costly. A cease and desist letter can cost several hundred dollars, and filing a lawsuit can cost upwards of several thousand dollars in fees. And that’s the cost even if the ruling is not in your favor. Taking legal action can be mentally and emotionally exhausting, not to mention the stress that it can cause on other family members.
Because this post did not cover all the issues discussed at the copyright panel, I encourage you to read the Keepstream collection of tweets and to seek your own legal counsel. Content creation is an enjoyable activity, and let’s not allow copyright to make it an unpleasant experience. Happy Blogging!
-Jennie Chen, MisoHungry
- Summer Huggins of Summer Thinks: 3 Ways to Protect Yourself From Copyright Infringement
- Megan Myers of Stetted: Copyright: What Every Blogger Should Know
- Austin Food Blogger Alliance Facebook Album
Copyright: How do I protect myself from legal trouble and how do I protect my content?
June 8th, 2011 at the AT&T Executive Education Center
6:30 – 7:00 pm – Meet and greet other members
7:00 – 8:30 – Panel Discussion with Q&A
Free for AFBA members, $10 for non-members
With the popularity of content sharing platforms, posting content that is freely available online seems like a good idea. Posting a popular video or photograph to your site can drive a tremendous amount of traffic. But before clicking send, do you think about copyright law?
Using copyrighted photos, re-posting recipes, and using music are all ways that can land you into legal troubles along with legal fees. Join Anthony Campbell and Rachel Farris on Wednesday, June 8th to discuss copyright issues and blogging. Rachel Farris will share her personal experience of having a photograph stolen. Anthony Campbell will share his legal expertise in how to handle legal action and how to protect your work from theft.
Issues we’ll discuss include:
- Someone refuses to remove my content from their site. What should I do?
- I received a cease and desist. What do I do now?
- What are the different types of licensing for content?
- A fellow blogger stole my work. How should I approach a friend?
- Do I need to file for copyright on all my blog posts?
- Should I trademark my blog name?
- I received a letter demanding that I give up my domain name. Is this legal?
Native Texan and Democratic activist Rachel Farris (@MeanRachel) writes MeanRachel.com, a progressive blog that follows politics, the legislature and how they both are affected by social media. She covered the 2008 Democratic National Convention with The Texas Observer team and has spoken about social media and communications at the University of Texas LBJ School of Public Affairs, Texas State University’s “Mass Communications Week,” and St. Edward’s University. She also writes for The Huffington Post, currently serves on the board of Texas Democratic Women, and has served as the National Communications Director for the Young Democrats of America Women’s Caucus. She is also known for her work at the Austin-based PetRelocation.com, where she oversees operations and directs online communications strategies to create brand awareness and foster relationships with pet owners online.
Trey Ratcliff is best known for StuckInCustoms.com, which has become the #1 Travel Photography Blog on the Internet. On average, the photos get 175,000 views per day and over 60 million total. His work first became popular after Trey had the honor of having the first HDR photo ever to hang in the Smithsonian. After that, Trey was represented by Getty, featured on the BBC, ABC, FOX, CBS, and NBC, and has had numerous showings around the world. Trey Racliff was also awarded a 2010 Texas Social Media Award, and currently shares his passion and knowledge for HDR with other photography enthusiasts.
Mr. Campbell is trademark specialist with experience in advertising, marketing and contest law, along with use of image, likeness, name and voice. With a broad background in marketing and commercial practices, Anthony assists with visual, graphic and performance artists, authors, designers and architects on copyright licensing and infringement matters, and assists in negotiating performance, reproduction and publication rights agreements. Mr. Campbell has extensive experience in computer and technology law. As an electrical engineer with work experience in computer architecture that has maintained an e-mail address since 1988, he was at the forefront of Internet legal issues, handling domain name litigation in 1996, website user agreements, privacy policies, software licenses, website development and hosting agreements and general on-line, computer, copyright and intellectual property matters. In his free time, Anthony is an avid cyclist: Mr. Campbell have donated several thousand dollars of proceeds from his work to support his charitable bicycle rides, including rides from Houston to Austin, San Antonio to Austin, and Houston to New Orleans.