AFBA Education Event – Monetizing Your Blog

By October 16, 2012Education, Events

Monetizing: How do I monetize my content?  How do I connect with brands?

Sponsored by Evernote / Evernote Food

Snacks provided by Zilks Food

6:00 – 7:00 pm – Meet and greet other members

7:00 – 8:30 – Panel Discussion with Q&A

Free for AFBA members, $10 for non-members.  Event open to any type of content creators.

Follow the conversation: #AFBA  @ATXFoodBlogs

Thank our Sponsors #EvernoteFood #Evernote @ZilksFood

You’ve created great content.  You’ve grown a loyal following.  How can you turn your hard work into a few dollars?  Join the Austin Food Blogger Alliance for an educational event on how to monetize your blog.  We’ll touch on the three categories of monetizing content.


  • Sell space on your blog. Sell time on your podcast.  Sell a spot on your videos.
  • Sell offline assets like event sponsorship, conference sponsorship, or consulting services.
  • Repurpose your content into another product like book, mobile application, or add on a virtual store (affiliate programs).

We’ll also share experiences from our own community in additional to hearing from seasoned professionals working in the advertising industry.  Some issues we discuss include:

  • What works?  What doesn’t work?
  • How can I tell what my content is worth?
  • Should I write a book?
  • Can I sell my tweets?
  • Does my blog need an app?
  • What are some of the legal implications for partnering with a brand?
  • What can I do when brand wants me to post something I don’t believe?

To ensure that we can get through the content planned for the night, it is recommended that attendees read Making Money from a Food Blog.  This blog will help you understand traditional ways of monetizing a blog. 
Meet our panelists:

Cara Thielvoldt has worked in online marketing since 2005, focusing mainly on pay per click, search engine optimization and social media marketing. Cara is currently working for Vertive, where she does online marketing for,, and She also writes for where she chronicles her journey on a healthy fitness journey. Cara will share her experience and knowledge of selling ad space to bloggers.


Tom Buckley has over 15 years media sales experience with companies ranging from start ups to the largest tech publisher in the world.  He’s worked with literally dozens of ad agencies including traditional and interactive all over the US.  He has spent six years in marketing positions, been part of several product and media launches and brings this broad range of experience and skillset to everything he does.

A big thank you to the Evernote for sponsoring our event, and thank you to Zilks Food for providing our snacks.

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